Pinterest’s greatest strength is that it was the first visual network – it has been popular for much longer than Instagram. People pin and share pictures that interest them, adding them to appropriate boards. This makes Pinterest a relevant network for brands to consider when planning their influencer marketing. It is a predominantly female network. 45 percent of online woman use Pinterest, compared to 17 percent of online men. The ten most popular niches on Pinterest are:
Home Décor Art Travel Photography DIY and Crafts Design Technology Quotes Food and Drink Humor
If your business operates in one of these niches you should seriously consider working with a Pinterest influencer. According to Pinterest research, 93 percent of the site’s users use the site to help them plan their purchases. We look at the top twenty Pinterest influencers here.
Top Influencers on Pinterest
1. Joy Cho / Oh Joy!
12.7M Followers 5M Monthly Views Joy Cho is clearly Pinterest’s mega-star. She has collated quite a few boards on topics relating to homeware, design, fashion, beauty, cooking, and travel. She has built up expertise and influence in a wide range of niches. Joy Cho has created a coordinated brand image. She may have thousands of pictures across a wide range of boards, but her images are all beautifully presented, mainly following a pastel color scheme. Joy Cho currently has 77 boards. Some of her most popular boards include:
Hair - 5,814,060 followers, 293 Pins Recipes - 3,950,352 followers, 645 Pins For the Home - 3,781,417 followers, 1,316 Pins Oh Baby - 3,148,753 followers, 1,398 Pins Oh Joy for Target – 913,508 followers, 399 Pins (an obvious influencer marketing board)
2. Maryann Rizzo
9.0M Followers 8M Monthly Views Maryann Rizzo is an interior designer who posts images on her Pinterest boards to inspire her followers’ style. Maryann has created many specialist boards, showcasing particular design features. By far her most popular board, though, she has just called Everything. Eventually, MaryAnn transfers her pictures from Everything to one of her specialist boards. Maryann Rizzo currently has 168 boards. Some of her most popular boards include:
Everything – 4,476,646 followers, 6,102 Pins … And Then Some – 3,695,572 followers, 1,360 Pins Architectural Details – 592,533 followers, 388 Pins Architecture – 342,026 followers, 846 Pins Gardening & Landscapes – 340,424 followers, 1,209 Pins
3. Bekka Palmer
8.5M Followers 1M Monthly Views Bekka Palmer is a photographer and textile artist who lives in Brooklyn. Many of Bekka’s pictures reflect nature. She covers a wide range of topics, but her most followed board by far is Things to Make, where she stores ideas that inspire her to make something. Bekka Palmer currently has 63 boards. Some of her most popular boards include:
Things to Make – 6,454,496 followers, 844 Pins Love Letter to Summer – 148,769 followers, 485 Pins Portraits – 148,646 followers, 125 Pins Let’s Go Outside – 148,604 followers, 989 Pins Surf – 148,528 followers, 249 Pins
4. Poppytalk
8.1M Followers 7M Monthly Views Poppytalk .com is a design blog, so it should be no surprise that their Pinterest site features images of design and entertaining. Although Poppytalk spreads their posts across many boards, their top three boards are the most loved by far. Poppytalk currently has 133 boards. Some of their most popular boards include:
Entertaining + Fun – 4,087,006 followers, 1,053 Pins At the Lake - Interiors – 3,248,341 followers, 1,002 Pins DIY and Tutorials – 2,735,050 followers, 2,128 Pins Kitchens – 723,172 followers, 698 Pins Fashion, Jewelry + Accessories – 651,368 followers, 1,293 Pins
5. Jane Wang
7.8M Followers Monthly Views Unavailable Many of Jane Wong’s images depict landscapes and nature. Indeed her portrait picture shows a Chainstop penguin from Antarctica. Her top board, however, is Delicious where she focuses on the visual delights of food. Jane Wang currently has 98 boards. Some of her most popular boards include:
Delicious – 6,454,554 followers, 19,220 Pins Plant Pathology – 2,657,936 followers, 4 Pins The Arctic – 2,657,864 followers, 14 Pins HOUSE to HOME – 2,657,863 followers, 19 Pins Urban Jungle – 2,657,830 followers, 45 Pins
6. Bonnie Tsang
7.1M Followers 3M Monthly Views Time Magazine named Bonnie Tang as one of their “Top 30 Pinterest Curators to Follow”. Although her boards cover a range of topics, they are all full of stylish fashion and design – even her food boards look stylish. Bonnie Tsang currently has 26 boards. Some of her most popular boards include:
Living Spaces – 3,493,495 followers, 3,516 Pins Workspace – 3,468,892 followers, 342 Pins Eat With Style – 1,821,382 followers, 1,342 Pins Book Covers – 1,778,782 followers, 158 Pins B’s Style – 654,913 followers, 2,351 Pins
7. Evelyn
6.8M Followers Monthly Views Unavailable Evelyn spreads her pins across a wide range of boards. Many of these are travel and nature-focused, emphasizing beautiful parts of the world. She has an eye for the vivid image, and many of her boards are truly striking. Evelyn currently has 185 boards. Some of her most popular boards include:
Passport to Western Europe – 3,867,187 followers, 783 Pins Nature’s Window – 2,067,552 followers, 196 Pins America, the Beautiful, Traveling the USA – 1,629,252 followers, 718 Pins Books are Portable Magic – 1,489,004 followers, 290 Pins Annular Eclipse – 128,852 followers, 31 Pins
8. molly pickering
6.8M Followers Monthly Views Unavailable Molly Pickering comes from Texas. She collates an eclectic range of boards, with original names, such as Happy Hungry Hippo and Teh-lay-vee-see-own. Molly Pickering currently has 17 boards. Some of her most popular boards include:
Angels on Earth – 4,036,390 followers, 1,025 Pins Fashion Your Seat Belts – 3,303,697 followers, 1,235 Pins Dropping Knowledge – 127,134 followers, 1,012 Pins Good Cinema – 122,331 followers, 699 Pins Future Destinations – 120,614 followers, 131 Pins
9. pejper // anna k.
6.8M Followers Monthly Views Unavailable Pejper is a Swedish lifestyle blog. They have a strong Pinterest presence, with their Lovely Living board being particularly popular. Peiper currently has 61 boards. Some of their most popular boards include:
Lovely Living – 3,338,269 followers, 535 Pins Green Living - Garden – 411,057 followers, 167 Pins Christmas - Modern – 165,553 followers, 193 Pins ROOMS – 114,442 followers, 285 Pins Work ROOMS – 112,608 followers, 270 Pins
10. HonestlyWTF
6.0M Followers 10M+ Monthly Views HonestlyWTF is a website, and their Pinterest boards are curated by Erica Chan Coffman. She is always on the look-out for extraordinary photos that cause her to exclaim the board (and website) name. Their DIY board is particularly popular with people looking for inspiration. HonestlyWTF currently has 96 boards. Some of their most popular boards include:
DIY – 2,477,784 followers, 634 Pins DIY Bracelets – 385,235 followers, 31 Pins Denim Daze – 361,443 followers, 429 Pins Bon Voyage – 343,197 followers, 938 Pins Beauty – 325,100 followers, 683 Pins
11. Veanad
5.2M Followers 1M Monthly Views Although Danaë Vokolos’ Veanad.com website highlights her design skills and interests (she has a Master of Architecture), her Pinterest account focuses on her wider aesthetic sensibilities. Indeed, her most popular board, by far, depicts Beauty. Veaned currently has 8 boards. Some of her most popular boards include:
Beauty – 5,152,688 followers, 248 Pins Wardrobe – 202,550 followers, 258 Pins Feminine – 202,406 followers, 77 Pins Space – 202,260 followers, 287 Pins Weekend – 202,213 followers, 52 Pins
12. Christine Martinez Loya
5.1M Followers 1M Monthly Views Christine Martinez Loya is the Director of Curation and Storytelling for Walmart Home. She’s a former interior designer, who now spends much of her time working on social media. Her popular Words to Live By board is filled with inspirational quotes. Christine Martinez Loya currently has 66 boards. Some of her most popular boards include:
Words to Live By – 4,513,559 followers, 902 Pins Looks I Love – 687,712 followers, 1,151 Pins HeART – 605,387 followers, 471 Pins Interiors I Dream Of – 604,834 followers, 1,163 Pins Sweets and Treats – 595,534 followers, 530 Pins
13. Olya Bastet
5.0M Followers 3M Monthly Views Olya Bastet loves fashion, traveling, DIY projects, and many other such activities. However, it is her Beauty board that has really piqued the interest of pinners. Olya Bastet currently has 94 boards. Some of her most popular boards include:
All Beauty I Like – 5,016,111 followers, 18.850 Pins SHOES – 57,005 followers, 383 Pins Home design ideas – 56,724 followers, 313 Pins My Style Clothing etc. – 56,548 followers, 515 Pins BEDROOM IDEAS – 56,547 followers, 92 Pins
14. Hair and Makeup by Steph
4.9M Followers 6M Monthly Views Although this Pinterest account was probably started with the intention of highlighting the creations of Steph, a professional hair stylist, and makeup artist, it now covers a broader range of topics. For some time the most popular board was called Beauty, but it is now called the Lifestyle. Hair and Makeup by Steph currently has 11 boards. Some of her most popular boards include:
Lifestyle – 4,840,752 followers, 6,218 Pins Hair and Makeup by Steph – 901,337 followers, 544 Pins Fashion – 193,938 followers, 334 Pins Pretty Hair – 186,468 followers, 455 Pins Hair Accessories – 180,096 followers, 102 Pins
15. Rachel Turnbull
4.7M Followers Monthly Views Unavailable Rachel Turnbull is a Scottish lover of books, good films, visiting museums, and gardens. Her Pinterest collations reflect her interests. Her most popular board, however, focuses on the Animal Kingdom. Rachel Turnbull currently has 63 boards. Some of her most popular boards include:
Animal Kingdom – 4,667,725 followers, 1,611 Pins Books, Books, Books – 642,314 followers, 2,314 Pins Eclectic Quotes – 633,088 followers, 1,009 Pins Beautiful Florals – 632,442 followers, 1,361 Pins Ambience – 631,976 followers, 1,055 Pins
16. Kathy’s LittleThings
4.6M Followers 9M Monthly Views Kathy’s LittleThings is connected to the LittleThings.com website. Both the website and the Pinterest account focus on food, parenting, pets, shows, and DIY. It is the Recipes board that has attracted the most interest, however, followed by other food-related topics. Kathy’s LittleThings currently has 44 boards. Some of her most popular boards include:
·Recipes – 4,476,359 followers, 4,928 Pins Fashion – 134,901 followers, 928 Pins Desserts – 99.054 followers, 1,308 Pins Appetizers – 96,078 followers, 785 Pins Cocktails – 94,621 followers, 481 Pins
17. Amanda Livesay
4.5M Followers 10M Monthly Views Amanda Livesay is a food blogger, also known as Fake Ginger. Many of her Pinterest images display delectable delights, tempting many pinners’ taste buds. Amanda Livesay currently has 125 boards. Some of her most popular boards include:
Nom Nom Nom – 4,483,253 followers, 30,731 Pins Easy Weeknight Meals – 87,911 followers, 26,203 Pins Sweet Nothings – 83,654 followers, 1,969 Pins Snacky Things – 83,115 followers, 775 Pins Paleo Eats – 82,689 followers, 1,215 Pins
18. wedding chicks
4.5M Followers 10M+ Monthly Views The most popular board of wedding chicks is well named. It is indeed Everything Wedding. With more than 16,000 images it is sure to provide inspiration to any potential bride and groom. There are also many specialist boards if you want to focus on a particular part of a wedding. Wedding chicks currently have 84 boards. Some of their most popular boards include:
Everything Wedding – 3,799,900 followers, 16,278 Pins DIY Projects – 379,483 followers, 990 Pins Hair & Makeup – 377,587 followers, 2,183 Pins Wedding Bouquets – 374,379 followers, 5,372 Pins Bridesmaids – 370,425 followers, 5,135 Pins
19. Lauren Zwanziger
4.3M Followers 1M Monthly Views Lauren Zwanziger posts pictures of life inspired by travel. Her Current Board has more than 15,000 pins. Over time she moves pictures to more specific categories. Lauren Zwanziger currently has 39 boards. Some of her most popular boards include:
Current – 4,314,196 followers, 15,667 Pins Style – 114,900 followers, 978 Pins Space – 114,495 followers, 1,751 Pins Locks – 113,358 followers, 618 Pins Next Stop – 112,966 followers, 1,050 Pins
20. April and May
4.3M Followers 1M Monthly Views April and May are Dutch stylists and bloggers. They collect pretty pictures in their Musthaves board. Most of their other boards focus on one particular style or design theme, including their very popular Kids board. April and May currently have 51 boards. Some of their most popular boards include:
kids – 2,642,194 followers, 1,066 Pins musthaves – 1,533,693 followers, 1,114 Pins interior – 342,939 followers, 1,042 Pins bedroom – 107,098 followers, 329 Pins kitchen – 104,263 followers, 415 Pins
