Ars Technica: “Where’s the Fire?”

[…]

Between iOS, Android, and Windows Phone (to say nothing of niche players like BlackBerry and Firefox OS or in-development efforts like Ubuntu Touch, Sailfish OS, and Tizen), most smartphone buyers’ needs are already being met. There are much safer ways to spend $650.

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Engadget: “You’re better off waiting for the sequel.”

By no means is the Fire a horrible phone, but it’s a forgettable one. You might want the eventual Fire Phone 2, perhaps, but for now, you’re better off sticking with what you know.

Business Insider: “If you care about getting the latest apps…you might want to consider other options.”

Although it costs the same (or more) as competing Android and iPhone models, the Fire Phone delivers a less-extensive app store and service experience and more sluggish performance. Battery life is disappointing.

Despite its daring aspirations and 3D-like party tricks, the brave, new Fire Phone’s lack of Google services will alienate anyone who expects the flexibility of a modern Android phone.

Yahoo! Tech: “Not quite on fire.”

The Verge: 5.9 out of 10